Interaction skill activity was conducted for students of Third and Fifth trimester PGDM Program of IIBS Bangalore Campus. Students were divided into two segments where they had to play the role of marketing executives and customers and were asked to flip their roles in the second half of the activity.
Handling customer complaints on various issues such as damaged product, product exchange, a refund for the product purchased, customer dissatisfaction towards the purchased product were few of the situation given to students for activity.
- Make the students understand their ability to handle customer complaints
- Importance of being having patience and being empathetic in when interacting with the customer
- Develop communication skills, Human skills among the students