IIBS MOM Program: Mad Ads- Boxer Bhai Detergent Team Won

Posted by Santosh Sahni On 08/07/2017 06:44:27

IIBS PGDM / MBA classes starts with the MOM program. Which help us to build our student skills and personality development. This also shows them hidden talents and the leadership skills among the students.

Mad ad's event was conducted on the 7th July, 2017 (Friday) for the S17 PGDM batch. The Mad ad is basically an 'advertising making competition' is about showcasing the creative thinking in marketing the product and service by the student, in the funniest and craziest way.

Students were divided into a group of eight each and given a topic to perform. The performance was judged by the faculty. The judgment was based on the creativity, fun factor and value frames.

Boxer Bhai detergent team won the competition.


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