As marketers, we are always striving for better campaign performance in the form of increased response rate, leads or ROI.
IIBS, Bangalore organized a training program titled Basic Marketing Analytics held on February 17th, 2017 for the fourth semester MBA marketing Students. The training was imparted by Mr.Ashish Chauhan, CEO Ideatarmac India.
Data Analytics is a skill that is moving from 'good to have' towards 'must have'. Going forward for a person to be effective in his/her role, irrespective of function/domain one needs to analyse, Articulate and Visualize the data.
This course gave a fundamental understanding of uses of marketing analytics for predicting outcomes and systematically calculate ROI and prioritize resource allocation.