Benefits of the Social Media in the Marketing Arena | Best MBA College in Bangalore

Posted by Prof. Kuldeep Sharma On 20/04/2022 10:57:33

"A term which is used to describe the type of media that is based on conversation and interaction between people online, It can take many different forms, including Internet forums, weblogs, social blogs, micro-blogging, wikis, podcasts, pictures, videos, rating and social bookmarking. Technologies include blogs, picture sharing,  vlogs, wall postings, e-mail, instant messaging, music sharing, crowdsourcing, and Voice over IP, to name a few." according to Wikipedia (2008). Social media may also be defined as internet enabled tool that allows an individual or company to share, create or exchange information, career interests, and pictures/videos with virtual communities and/or networks. 

The content is not generated as a corporate monologue rather it is a conversation with all participants having the ability to upload content and discuss, edit or rate each other's content. Famous examples of such social media sites are: Twitter, YouTube, Facebook, Instagram, Snap Chat, LinkedIn and the like, which thrive on the numbers of likes, shares, or tweets a person or a company gets


What are the different types of social media marketing?


The different types of social media marketing include social content sharing on different social media platforms, networking services, building services through community, review sites, social bookmarking services, social geo-location and meeting services, etc. Social media marketing is the most cost-effective form of marketing, allows demographic targeting, and gives a wider reach in a short period. Additionally, all the metrics can be measured in real-time, which makes it a unique and most important digital marketing channel compared to others.

What are some emerging social media marketing trends in 2022?

Over the past few years, social media marketing has completely transformed. From just one social media platform to manage and market on, there are now numerous social media platforms, each having its own identity and content niche. A well-crafted social media strategy as per the emerging trend is the key to successful social media marketing. Some of the emerging social media marketing trends include social media chatbot communication, brands are becoming more adaptive to AR and VR technologies, growing market for influencer marketing, local targeting through voice search, rising consumption of short videos, engagement with ephemeral content (stories which last only 24 hours), user-generated content, etc. Best MBA college in Bangalore


What are the most effective social media platforms for businesses to reach customers?

In the B2C segment, the most effective social media platforms include Facebook, Youtube, Twitter, Instagram, and Snapchat. Whereas, in the B2B segment, LinkedIn is the most preferred social media channel followed by Twitter, Youtube, and Slideshare.


Impact of Social Media 

Social media is potentially the most significant change in marketing since the practice was recognized as a discipline in its own right. Prior to the emergence of social media, marketers had control over every marketing message that reached the public. But, these days the marketers have no longer control over the brand-it gets strongly affected by the opinion expressed by consumers and others on social media. As US TV executive Don S. Hewitt (2006) once commented that: "the businessman only wants two things said about his company-what he pays his public relations people to say and what he pays his advertising people to say."

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