The Scope of Digital Marketing in India | MBA admission in Bangalore 2022

Posted by Prof Manoranjan H P On 04/03/2022 11:35:21

The marketing activity of promoting goods/services using digital means is known as digital marketing. In today’s world, practically everyone has access to the internet. The number of people who have access to the internet has expanded tremendously as a result of cheap data and affordable Smartphones. It’s easy to confuse the terms digital marketing and online marketing, in particular with the boom in Internet traffic over the past decade. However, there are distinct differences between these two terms that have implications for any marketing plan. Digital marketing is an umbrella term that covers all types of marketing that involves electronic media. Best MBA college in Bangalore

Online marketing is the one subset of the digital marketing realm as a whole and includes Websites, Social Media, Mobile Marketing, and Content Marketing. This particular subset of digital marketing is growing at an unprecedented rate. Change in the online marketing world happens quickly, and savvy marketers must stay on top of the latest trends and changes to continue to attract new customers and retain current customers. So, connecting the dots, if the companies want to connect with their potential customers on a global level, engage with them. create brand awareness, sell and promote products/services at affordable prices, and at the same time “Earn higher ROI”.  Then they can carry out all of this through digital marketing. PGDM course in Bangalore

In 2020 and 2021, the breadth of digital marketing has expanded dramatically. Despite the epidemic striking us for two years in a row, the growth has been nothing short of phenomenal. There is a significant shift in the trend patterns across the industry with new advancements and variants like Omicron and Delta, but digital marketing remains dominant. Furthermore, it is expected to increase much more in 2022. The quantity of individuals reached by marketing tactics is the first thing that comes to mind when we think of important indicators of marketing success. The internet's adoption rate has surpassed all expectations. Looking at India boasts the world's second-largest number of internet users. By 2023, India's active internet users will total almost 666 million, with a global total of over 5.3 billion. 

As a result, a bigger percentage of people are moving online, and it makes perfect sense to begin promoting online. We witnessed a rise in data consumption as a result of so many people being online. In 2016, the typical user consumed 500MB to 1GB of monthly data, however in December 2020; the average user is expected to consume over 13.5GB of monthly 4G data. This number increased by 20% in 2021 as more people began to subscribe to various platforms for video consumption as well as other Internet-based dependence. Another key consequence of Covid-19 has been the phenomenal expansion of OTT platforms, which has resulted in one of the world's fastest-growing markets and consequently the scope of digital marketing. In the last 365 days, the shutdown increased content consumption on OTT platforms from 181 billion minutes to about 204 billion minutes! Furthermore, the monthly search volume for 'digital marketing courses' was nearly 60,500 in May 2019, with a phenomenal growth rate of 49.5 percent, implying 90,500 searches in May 2020, precisely when the pandemic was at its peak. AICTE Approved MBA college in Bangalore

Digital Marketing: Companies of all sizes and kinds are looking for digital marketing specialists and experts as the popularity of digital marketing grows. Despite the fact that we have begun to live with and adjust to the epidemic, the job market will increasingly place a premium on digital and technological skills since they allow people to work remotely. As a result, businesses are looking for personnel who can manage digital marketing positions. As a result, it is strongly advised that one begin acquiring digital marketing skills and preparing for a job in the field. Another advantage of getting into this area is that if you're a good digital marketer, you'll be able to get high-paying jobs at top organizations.

The digital marketing career scope in the Indian internet industry alone is going to be worth $160 billion by 2025, according to a Goldman Sachs report, which is three times its current value. Thus, the number multiplies at least by 3x when it’s considered on a global scale. Many companies are shifting their focus from traditional marketing to digital marketing.  In terms of the job scope of digital marketing, the kind of jobs that are available in the digital marketing sector, one of the biggest jobs includes Social Media Marketing. Facebook now has 320 million active users in India a million more than it does in the U.S. making India the country with its largest user base. 

Social Media Marketers not only take care of digital ads which we see on social media platforms like Facebook and Instagram but the organic posts on these social media sites as well. 
Companies also hire people for jobs like Email Marketers, Bloggers, E-commerce Experts, Marketing Automation all of which fall under the umbrella of Digital Marketing. Now that we’ve seen the growth of digital marketing over the years and what the future holds, the career scope of digital marketing, and the kind of job opportunities it has to offer, a career in digital marketing is definitely a good choice. 

What does Digital Marketing have in store for the future?    

Mobile apps are the way of the future in digital marketing. This year, mobile devices will connect 30% of the world's population to the internet. As a result, it's only natural that this technology is now more than ever utilized in marketing plans. Thus, to conclude all the growth statistics that we saw above in different digital channels strongly suggest that the growth of digital marketing is on an upward trend and has been positively impacted even after the covid-19 pandemic hitting the world. 

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