Why Sales Before Marketing? | NAAC accredited MBA college in Bangalore

On 20/03/2023 14:50:47

Sales and marketing are two essential components of any successful business. While marketing involves creating awareness about the product or service, sales involve converting that awareness into actual revenue. There has always been a debate about whether sales should come before marketing or vice versa. In this article, we will explore why sales before marketing is the right approach.

Revenue Generation

The primary objective of any business is revenue generation. Without revenue, a business cannot sustain itself. Therefore, sales should be the primary focus of any business. Sales generate revenue, and revenue generates profits. Profits, in turn, help businesses grow and expand. So, the first priority of any business should be sales.

Customer Feedback

Sales can also provide valuable feedback about the product or service. The sales team interacts with the customers, understands their needs, and provides them with solutions. They can get a first-hand account of what customers are looking for, what they like or dislike about the product, and how the product can be improved. This feedback can help the marketing team refine their messaging and strategies to make them more effective.


Focusing on sales before marketing can also be a cost-effective approach. It is more efficient to focus on generating revenue first before investing in marketing campaigns. Businesses can reinvest their revenue in marketing, thereby ensuring that they get a better ROI on their marketing efforts

Customer Acquisition

Sales can also help in customer acquisition. If a business can generate sales without any marketing efforts, it can prove that there is a demand for the product or service. This can help the business attract potential investors or partners who can help the business grow and expand.


In conclusion, sales before marketing is the right approach for any business. Revenue generation is the primary objective of any business, and sales generate revenue. Sales can also provide valuable feedback about the product or service and help in customer acquisition. It is a cost-effective approach as businesses can reinvest their revenue in marketing. Therefore, businesses should focus on sales first and then invest in marketing campaigns to maximize their ROI.

See Also:


IIBS Bangalore Welcome you to experience the superior professionalism and CSS - Cultural Connection as you pass through IIBS and let the change begin within you through IIBS.