For management students, it is of paramount importance to understand their own personality & potential. Through SWOT analysis of self, they would be able to decide and set their goals and priorities in the business field.
SWOT analysis is a strategic planning technique used to help a person or organization identify the
- Opportunities, and
- Threats related to business competition or project planning. Source: Wikipedia
- To find out true self and to set professional and personal goals
- To do SWOT analysis which helps to choose the process to achieve goals
- To choose specialization or domain/industry which is suitable for personality.
This facilitated the student to choose their own specialization in business suiting to their personality and trait.
Also, it has given the insight to have a domain knowledge to work in a particular vertical/industry