Impact of Attitude on Individual Behavior | Best MBA course in Bangalore

Posted by Dr. Rajasulochana On 16/02/2022 10:07:35

Attitudes are understood as beliefs, feelings, and action tendencies of an individual or group of individuals towards objects, ideas, and people. 

An attitude is a mental state of readiness, learned and organized through experience, exerting a specific influence on a person's response to people, objects, and situations with which it is related. Best MBA course in Bangalore


  1. Adjustment function: Attitudes often help people adjust to their work environment. When employees are well treated they are likely to develop a positive attitude towards the management and the organization, otherwise, they are likely to develop a negative attitude towards management and the organization. These attitudes help employees adjust to their environment and are a basis for future behavior. MBA in Human Resource Management in Bangalore
  2. The Ego Defensive Function: Along with the adjustment function, attitudes also help them defend their self-images. People often form and maintain certain attitudes to protect their own self-images. They may develop an attitude that such newcomers are less qualified and they might mistreat these workers. This attitude helps the workers protect the ego and is known as an ego defensive attitude. This ego defensive attitude is used by the employees in coping with a feeling of guilt or threat. Unless this feeling is removed, this kind of attitude will Remain unchanged.
  3. The Value Expressive Function: Attitudes provide people with a basis for expressing their values. Our value expressive attitudes are closely related to our self-concept. A person, whose value system is centralized on freedom, will have a positive attitude towards decentralization of authority in the organization, flexible work schedules, etc. Another person who is very ambitious will have a positive attitude towards a job which will offer bright future prospects and chances of promotion
  4. The Knowledge Function: Attitudes are often substituted for knowledge. Attitudes help supply standards and frames of reference that allow people to organize and explain the world around them. Regardless of how accurate a person’s view of reality is, attitudes towards people, events and objects help the individual make sense of what is going on. Stereotyping is an example. In the absence of knowledge about a person, we may use a stereotyped attitude for judging the person.


  1. Give feedback: employees to be told about their negative attitude. The manager has to offer an alternative attitude and also explain about repercussions of exhibiting a negative attitude at the workplace.
  2. Accentuate positive conditions: managers should make sure that the working conditions are pleasant and also that employees have all the resources and training to do the job.
  3.  Positive role model: if a manager has a positive attitude, employees also exhibit similar attitudes at the workplace.
  4. Providing new information: new information will help in changing attitude, as when information is communicated through formal channels in the organization, the scope for the informal sources of information can be subsided. 
  5. Use of fear: fear can help in changing employees' attitudes at the workplace. The change depends on the degree of freedom among employees toward action or consequence in the organization. 
  6. The cooping approach: is another way of changing attitude. This means taking people who are dissatisfied with a situation and getting them involved in improving things.
  7. Group membership: is likely to result in a change of attitude, despite there being individual differences. 
  8. Rewards: some form of reward may have to be forthcoming before a person changes his or her attitude. 


  1. Job satisfaction: The term job satisfaction refers to the general attitude or feelings of an individual towards his job. A person, who is highly satisfied with his job, will have a positive attitude towards the job. On the other hand, a person who is dissatisfied with his job will have a negative attitude about the job. For example, a person who is satisfied with his job will always be punctual, absenteeism will be minimum, performance will be high, his attitude towards his co-workers and boss will also be very positive
  2. Job Involvement: As compared to job satisfaction, job involvement is a more recent addition to the literature of organizational behavior. Different authors have given different meanings to this term and there isn’t complete agreement over what the term means. A general definition of job involvement states that job involvement measures Job involvement is the degree to which a person identifies psychologically with his or her job and considers his or her perceived performance level important to self-worth. MBA admission in Bangalore 2022
  3. Organization commitment: The third job attitude that affects the organization's behavior is organizational commitment. Organizational commitment is a state in which an employee identifies with a particular organization and its goals and wishes to maintain membership in the organization. In such a setup the employee feels proud of being the employee of a particular organization. Whereas job involvement refers to identification with one’s specific job, organizational commitment means identifying with one’s employing organization and its goals.

        CONCLUSION: Therefore Attitude plays an important role in Organisational Behaviour.

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