Uber's Business Plan for Europe and its Future | MBA Business Analytics Bangalore

Posted by Prof. Manoranjan HP On 16/01/2023 11:41:39

Garrett Camp and Travis Kalanick established Uber Technologies Inc. in San Francisco in 2009. Uber is a ride-sharing business that uses a smartphone app to connect passengers and drivers. Its goal is to provide everyone with reliable transportation that is available everywhere. It is able to increase transparency between supply and demand in the transportation industry and enable these to meet in a very effective way as a result of its revolutionary service. mba in data analytics in bangalore

With 1200 employees worldwide, Uber currently operates in more than 300 cities and 67 countries. From a legal standpoint, the company is operating in an ill-defined region because of its innovative nature. Uber has become the subject of some controversy as a result. A number of big corporations, including Google and Goldman Sachs, made investments in the business. Uber has a market value of $62.5 billion in December 2015. mba in data science in bangalore

  • Internal Review

The major and auxiliary activities of Uber are portrayed using the Value Chain model. mba in project management in bangalore

  • Incoming logistics

Uber doesn't own any automobiles. The Uber business model is comparable to that of a transportation networking business, which implies that Uber drivers use their own vehicles or those of independent contractors (Marketline, 2015). Receiving a signal from clients who require transportation is the major focus of inbound logistics. 

  • Outside logistics

The notification that consumers receive when they have a cab is their primary method of outbound logistics.

  • Sales & Marketing

Different strategies are used for various products, such as UberX and UberBlack. In European cities, Uber is focusing on aggressive and innovative marketing rather than a national effort (Marketline, 2015). Numerous advertisements and hiring efforts resulted in a sharp increase in the number of Uber drivers in Europe (Farris et al., 2014). To reach a larger audience, the strategy focuses on joint ventures with other businesses (A. Carter, 2015). top 20 mba colleges in bangalore

  • Service

The service is a global, mobile technology platform that enables customers to book transportation services provided by outside providers (Uber, 2016). mba hospital management colleges in bangalore

  • Human Resource Administration

There is a lengthy application process (Uber, 2016). Uber faces problems with its expansion. There are 1200 employees working on the engineering teams. However, it can be difficult to obtain qualified workers. Drivers must have a licence, a vehicle, and adhere to all business policies (Uber, 2016). Uber made it possible for convicted criminals to work as drivers in 2015 (Mayton, 2015). This generated a lot of negative publicity. MBA Bangalore 

  • Technology

The app decides on the rates, routes, and locations. (2015) Abrosimova Numerous safety hazards exist with the Uber system. 2014 saw the theft of names and license plates from 50.000 registered driver accounts. These issues

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