Use of Business Intelligence in AVAIATION | MBA in HR Colleges in Bangalore

Posted by Prof. Rajesh AV On 17/02/2023 09:00:35

Aviation is regarded as among the most ‘global’ industries which help in connecting regions, people, businesses, and cultures across borders. Aviation has evolved as an indispensable means of transport with the industry expanding faster than most other industries.

Moreover, since it is the only means of rapid worldwide transportation, it becomes crucial for global business, facilitating international trade and tourism. At the same time, the aviation industry is also well known for stiff competition and thin profit margins.

This implies that it is extremely important to come up with the right strategies which could enhance productivity. This understanding would help us answer the question of how the Airline Industry uses Business Intelligence. mba in data analytics in bangalore

Big data is a term that appeared to indicate large collections of data that emerged in the last years, as a consequence of the unprecedented development of information and communication technologies. top 10 mba colleges in bangalore

Big data was defined by Gartner, one of the companies acting at a global level on the information technologies area, as “high-volume, high-velocity, and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making”.

Big data is considered to have three properties also called the 3Vs of big data or the 3V model.

A company that has access to large volumes of data (stored into big data repositories) has two options to extract useful decision-support information:

? Processing data by using general-purpose business intelligence systems;

? Processing data by using industry-specific business intelligence systems.

The general purpose business intelligence systems have the advantage that they are usually the most advanced systems on the market, with functionalities that make them suitable for analyzing big airline-related data in a timely manner, having interactive interfaces for presenting the analysis results. These types of business intelligence systems are the most flexible on the market, their functionalities being designed to fit a wide variety of companies. However, the specialized business intelligence systems may need to be customized on the data available to the airline companies and to their individual needs. mba colleges in bangalore list

On the other hand, the specialized business intelligence systems designed for companies carrying on activities in the airline industry are designed around the necessities of airline companies. They have functionalities that enable them to offer answers to specific problems, being more specialized tools. mba colleges in bangalore list

General-purpose business intelligence tools, Some of the best-known business intelligence software products will be analyzed in the present section with the purpose of making a comparison between them and outlining the advantages and disadvantages of using such tools in the airline industry.

Better Customer Experience through Improved Service: In understanding how would the Airline Industry uses Business Intelligence; it would be worthwhile to remember that the Aviation Industry should use BI in a way that helps in delivering carefully tailored services that improve customer experience.

Operational Efficiency: Increasing productivity and efficiency is one of the prime concerns of all industries. So how would the Airline Industry use Business Intelligence in order to augment its operational efficiency? In the first place, BI can be helpful in making informed decisions. By way of slotting passengers into different categories, depending on the type of flight, route, city, and so on; airlines are often able to acquire an understanding of their good or bad performance.

Safety and Good Will: In order to streamline maintenance, reduce risks, ensure safety, and consequently garner goodwill; airlines can utilize Business Intelligence for recording flight incident data which can help in improving safety. So how would the Airline Industry use Business Intelligence for guaranteeing the safety of its passengers? It can use skillfully developed Data Analytics programs for analyzing air traffic control information, weather forecasts as well as in-flight telemetry data for detecting risks.

Managing Congestion: The rapid growth of the Aviation industry has been accompanied by a rapid increase in airport traffic which is vulnerable to congestion glitches. In order to address this problem, airlines might resort to using Business Intelligence and by using factors like runway bandwidth, passenger numbers, terminal capacity, ticket process, and so on, they would be able to discover patterns and compare airports on the basis of traffic congestion. One instance can be the use of GPS data for optimizing the usage of available airspace.

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