Digital marketing is a part of marketing and a significant form of marketing. It is also called online marketing. Due to technology growth and heavy growth in smartphone usage, digital marketing has gained so much significance. In simple terms, digital marketing is all about driving more customers. Be it any product, or all services, using these technologies primarily through the internet. It is all about marketing products and services through the internet. mba in business analytics in bangalore
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Using digital marketing, a company can reach across the globe. The major strategies in digital marketing are:
- Website planning and development
- Search engine optimization
- Search engine marketing
- Display advertising
- Social media marketing
- Email marketing
- Content marketing
- Mobile Marketing
- Affiliate marketing
- Web/marketing analytics
- Online reputation management
- Digital marketing strategy
1. Website planning and development
Websites are the backbone of digital marketing and they play an important role in all digital marketing activities. a website is something that reflects a company in small computers, mobile, and laptops. developing a website is very important because it will help us to apply to all the techniques of digital marketing to our website. mba business analytics bangalore
Website planning: Creating a wireframe and sitemap is part of the website planning process. This is a crucial phase because it serves as the skeleton of your website. MBA College in bangalore with Business Analytics
Website development: The term "web development" refers to the process of designing, developing, and maintaining websites.
2. Search engine optimization
The search engine is a process of improving a business site for increasing its visibility when people search for the product or services related to a business in google, bing, and other search engines. mba in entrepreneurship in bangalore
3. Search engine marketing
SEM (search engine marketing) is a digital marketing method for improving a website's presence in search engine results pages (SERPs).
4. Display advertising
Digital display advertising is graphic advertising on websites, applications, and social media platforms that uses text, photos, flash, video, and audio in the form of banners or other ad formats. list of mba colleges in bangalore with contact details
5. Social media marketing
Social media promoting is the utilization of social media stages and websites to advance an item or benefit.
6. Email marketing
Email marketing is a method of informing people on your email list about new products, promotions, and other services. The act of sending a commercial message via email, usually to a group of people, is known as email marketing.
7. Content marketing
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. The development and distribution of online content (such as films, blogs, and social media posts) that does not directly promote a brand but is designed to pique interest in its products or services.
8. Mobile marketing
Mobile marketing is a multi-channel digital marketing method aimed at targeting a specific audience via websites, e-mail, SMS and MMS, social media, and mobile applications on their smartphones, feature phones, tablets, or other related devices.
9. Affiliate marketing
Affiliate marketing refers to a marketing agreement in which an online shop pays a third-party website a commission for traffic or sales created through its referrals.
10. Web/marketing analytics
Marketing analytics is the process of assessing, controlling, and evaluating marketing performance in order to improve its efficiency and maximize return on investment (ROI). best mba colleges in bangalore
11. Online reputation management
Online reputation management (ORM) is when you actively monitor mentions of your business on websites and social media in order to handle any unfavorable or fraudulent remarks.
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