One District One Product (ODOP)Approach

Posted by Prof. Dr. G. N. Nagaraja, On 15/07/2023 06:32:04

India is one of the mega biodiverse countries with 3,287,263 sq. km geographical area. There are different kinds of terrains, crops, foods, climates, etc., with diverse community traditions and economic pursuits. People in various regions of the country possess unique skills and expertise in agriculture, handicrafts, jewelry, textiles, and other related products that evolved through several generations. These skills are often connected with traditions, practices, and culture, which employ traditional methods, practices, and knowledge to produce the goods associated with a particular geographic area.

 One District One Product (ODOP)

The initiative aims to select, brand, and promote at least One Product from each District (One District - One Product) of the country for enabling holistic socioeconomic growth across all regions. The ODOP Initiative has identified a total of 1102 products from 761 districts across the country.

The focusing of one product in each district will help to preserve and develop unique local agricultural produce, local crafts, and traditional art with increased income and local employment, which, in turn, will result in a decline in migration, improve product quality and develop local skills, transform local products through branding and marketing. It will also connect production with tourism through live demos and sales outlets for gifts and souvenirs. This will also resolve issues of economic difference and regional imbalances. One District One Product (ODOP) initiative is operationally merged with the ‘Districts as Export Hub’ initiative and is being implemented by the Directorate General of Foreign Trade (DGFT), Department of Commerce, with the Department for Promotion of Industry and Internal Trade (DPIIT) as a major stakeholder. The scheme envisages strengthening backward and forward linkages through provision of common facilities, incubation centers, training, research and development (R&D), branding, and marketing. The identified products have the potential for both domestic and export markets and will be promoted in a cluster approach through a convergence of resources. The enhanced capacity of processing and value addition in agriculture and allied sector products will lead to better price realization for the farmers. It is an initiative that is seen as a transformational step forward towards realizing the true potential of a district, fueling economic growth and generating employment and rural entrepreneurship.

 Support and Convergence

 The Ministry of Agriculture and Farmers Welfare has identified several products under 15 broad categories, allotting one agricultural product for each of the country’s 728 districts through the convergence of resources under different schemes of various ministries. The products identified include agricultural, horticultural, poultry, milk, aquaculture, marine sectors and value-added agricultural products across the country. Resources convergence is envisaged from ongoing centrally sponsored schemes of Ministry of Agriculture and Farmers Welfare, such as Mission for Integrated Development of Horticulture (MIDH), National Food Security Mission (NFSM), Rashtriya Krishi Vikas Yojana (RKVY), Paramparagat Krishi Vikas Yojana (PKVY) and also schemes of Ministry of Fisheries, Animal Husbandry and Dairying.  Ministry of Food Processing Industries has identified 135 unique products in 707 districts in 35 States/ UTs in ODOP approach under Pradhan Mantri Formalisation of Micro Food Processing Enterprises (PMFME) scheme, which provides incentives to two lakh micro-enterprises with credit-linked subsidy over a five-year period from 2020-21 to 2024-25 with an outlay of Rs. 10,000 crores and helps create infrastructure and marketing of these One District One Focus Produce (ODOFP). The DGFT has also identified 106 Products (including Agricultural & Toy clusters and GI products) from 103 districts under Districts as Export Hub’ initiative. State Level Up-gradation Plan (SLUP) enables the States to identify its product clusters, market linkages, stakeholders, skill development of beneficiaries, infrastructure support, financial linkages, etc.

The States would identify the food product for a district, keeping in perspective the focus of the scheme on perishables. A baseline study would be carried out by the State Government. The ODOP product could be a perishable Agri produce, cereal-based product, or a food product widely produced in a district and their allied sectors. An illustrative list of such products includes mango, potato, litchi, tomato, tapioca, kinnu, bhujia, petha, papad, pickle, millet-based products, fisheries, poultry, meat as well as animal feed among others. Besides, certain other traditional and innovative products including waste-to-wealth products could be supported under the Scheme. For example, honey, minor forest products in tribal areas, and traditional Indian herbal edible items like turmeric, amla, haldi, etc.

Support for common infrastructure and marketing & branding would only be for ODOP products. In case of support for marketing & branding at the State or regional level, the same products of districts not having that product as ODOP could also be included.

The Department of Commerce is focusing on agriculture crops on a cluster approach for support for exports under the Agriculture Export Policy, and the Ministry of Agriculture is also focusing on a cluster approach for the development of specific agriproducts in districts having a comparative advantage. The ODOP approach of the scheme would lead to easing in providing common facilities and other support services.

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