Marketing Management

Build Powerful Brands. Drive Market Growth.

An industry-aligned specialization that builds expertise in consumer behaviour, branding, sales strategy, digital marketing, market research, advertising, customer relationship management and business development to create strong market impact and business growth.

2 Years

Full-Time MBA

Dual Specialization

Industry Focus

Placement Support

Career-Ready Training

IIBS Bangalore MBA in Marketing Management
Marketing Leadership

Smart Strategy. Stronger Brands. Market Growth.

A Specialization Built for Modern Market Growth.

Develop a strong understanding of consumer behaviour, brand strategy, sales management, digital marketing, market research, advertising, retail and customer relationship management to create impactful business growth in competitive markets.

Brand Strategy

Learn how to build, position and promote brands that connect with customers and stand out in the market.

Sales & Distribution

Master sales planning, channel management, negotiation, customer handling and distribution strategies.

Digital & Market Insights

Understand digital campaigns, consumer analytics, market research and customer trends to make smarter marketing decisions.

Education meets career-focused ROI

Tuition Fee (2 Year) ₹9,50,000
Others Expenses (University) ₹45,000
Certification / Skill Training Included / As Applicable
Scholarship Benefit Merit-Based
Hostel Fee (Including Food) ₹8,000 to ₹20,000/Month
View Complete Details

Note: Total tuition fee is ₹9,50,000 lakh, including ₹1,00,000/- Admission Fee & Processing Fee payable at the time of admission (non-refundable). The remaining ₹8,50,000 lakh can be paid in 4 installments. Excluding Hostel charges vary based on room type and sharing option.

Recognized standards. Proven excellence

Approved

Accredited to Dr. Manmohan Singh Bengaluru City University

Accredited 'A' Grade

Autonomous

MBA Eligibility Criteria

Check Your Eligibility Before Applying for MBA.

Students applying for the MBA program must meet the minimum graduation eligibility and may apply through accepted entrance exam scores as per admission guidelines.

Scholarship Eligibility
Minimum Academic Eligibility

Graduation Required

Candidates must have completed a bachelor’s degree from a recognized university in any discipline.

Minimum 50% in Graduation
  • Final-year graduation students may also apply.
  • Admission is subject to submission of final documents.
  • Eligibility may vary as per university and admission norms.
Entrance Exams Accepted

National / State Level Entrance Scores

CAT Common Admission Test
MAT Management Aptitude Test
XAT Xavier Aptitude Test
CMAT Common Management Admission Test
ATMA AIMS Test for Management Admissions
KMAT Karnataka Management Aptitude Test
PGCET Post Graduate Common Entrance Test
IIBSAT IIBS Autonomous Test

Entrance exam score requirement may vary based on program, specialization, admission category, seat availability and scholarship eligibility.

Admission Process

Simple Selection Journey

01

Apply Online

Submit your application form with basic academic and contact details.

02

Submit Documents

Upload graduation marksheets, entrance scorecard and required documents.

03

Selection Interaction

Attend counselling, interview, or admission interaction as applicable.

04

Admission Confirmation

Confirm your seat after eligibility verification and fee payment.

What You Will Study in MBA Marketing Management.

The curriculum blends core management subjects with marketing-focused courses, real-world projects, internships and placement readiness modules.

Semester 1

Foundation of Business and Management

  • Management and Organizational Behaviour
  • Managerial Accounting
  • Business Planning and Regulations
  • Economics for Business Decisions
  • Business Statistics
  • Marketing Management
  • Employability Skill Development I
Semester 2

Managerial Functions & Financial Analytics

  • Entrepreneurship & Startups Management
  • Business Research Methods
  • Managing Human Resources
  • Business Analytics
  • Financial Management
  • Production and Operations Management
  • Employability Skill Development II
Semester 3

Strategic and Specialized Marketing

  • Strategic Management and Business Ethics
  • Rural and Green Marketing
  • Business and Social Marketing
  • Consumer Behaviour and Neuromarketing
  • Project Work (4 Weeks)
  • Open Elective: Management Perspectives
Semester 4

Advanced Marketing and Industry Exposure

  • Sales, Distribution Management and Retailing
  • Services Marketing and Customer Relationship Management
  • Integrated Marketing Communication and Internet Marketing
  • Dissertation in an Organization (6 Weeks)
Marketing Management Career Scope

Career Opportunities After MBA Marketing Management

Our graduates can explore careers across brand management, sales, digital marketing, advertising, market research, retail, business development, customer relationship management, media, e-commerce, consulting and more.

Marketing Manager
Brand Manager
Sales Manager
Digital Marketing Manager
Market Research Analyst
Customer Relationship
Business Development
Retail Manager

Navigate to MBA Specialization Details.

Top Recruiters. Endless Opportunities.

Deloitte
KPMG
Amazon
EY
PwC
HDFC Bank
Finastra
Axis Bank
TCS
Capgemini
S&P Global
Brillio

₹48 LPA

Highest Package (Batch 2023-25)

₹8.75 LPA+

Strong ROI Potential (Average Package)

3000+

Recruiter Partners

100%

Placement Assistance

Hear from our students

Real stories. Real impact.

Watch Video Testimonials

The supportive faculty, hands-on projects and global exposure have been game changers in my MBA journey.

Manaswi Manoj Bhagat

Manaswi Manoj Bhagat

MBA - Human Resource Management (2024=26)

Industrial visits and corporate sessions helped me understand real business practices and improved my confidence.

 Pawan Singh

Pawan Singh

PGDM - Marketing Management (2024-26)

The adventure learning program helped me build teamwork, leadership, decision-making and self-confidence.

Aarohi Singh

Aarohi Singh

MBA - Business Analytics (2024-26)

Ready to become future-ready?

Admissions Open for MBA Batch 2026-28

Take the first step towards a global career with one of the top business schools in India.