MBA Course Specialization

MBA in Marketing Management Course

Build Powerful Brands. Drive Market Growth.

The MBA in Marketing Management at IIBS Bengaluru is a career-focused program designed to develop expertise in marketing, branding, sales, digital marketing, consumer behaviour, and business development. Through practical learning, live projects, case studies, industry interactions, and internships, students build the skills needed for successful careers in the competitive marketing industry.

2 Years Full-Time Program
Dual Specialization Career-Focused Learning
Industry-Focused 70% Practical Exposure
Live Projects Hands-on corporate learning
Internship Real workplace exposure
Certifications 100+ Industry-ready skills
Placement Training 100% Placement Assistance
Global Immersion International exposure & Exchange

Program Overview

The MBA in Marketing Management prepares students for careers in marketing, branding, sales, digital marketing, market research, and business development. The program develops strategic marketing knowledge along with practical skills for understanding customers, markets, and changing business trends.

Marketing Strategy

Learn marketing planning, brand management, market research, consumer behaviour, and competitive analysis.

Sales & Customer Management

Develop skills in sales management, customer relationship management, business development, and distribution strategies.

Digital Marketing & Insights

Explore digital marketing, social media, integrated marketing communication, marketing analytics, and customer trend analysis.

MBA in Marketing Management Course Curriculum

Foundation of Business and Management

  • Organizational Behavior
  • Managerial Accounting
  • Business Environment & Public Policy
  • Economics for Managers
  • Business Statistics
  • Marketing Management
  • Employability Skill Development I

Business Functions and Analytical Skills

  • Entrepreneurship and Start-ups Management
  • Business Research Method
  • Human Capital Management
  • Business Analytics
  • Corporate Finance
  • Produducation and Operations Research
  • Employability Skill Development II

Strategic and Specialized Marketing

  • Strategic Management and Business Ethics
  • Rural and Green Marketing
  • Business and Social Marketing
  • Consumer Behaviour and Neuromarketing
  • Project Work (4 Weeks)
  • Open Elective: Management Perspectives

Advanced Marketing and Industry Exposure

  • Sales, Distribution Management and Retailing
  • Services Marketing and Customer Relationship Management
  • Integrated Marketing Communication and Internet Marketing
  • Dissertation in an Organization (6 Weeks)

MBA Course Eligibility Criteria for Admission 2027

  • Bachelor’s degree from a recognized university.
  • Minimum 50% in graduation as per admission norms.
  • Final-year graduation students may also apply.
  • Accepted entrance exams include CAT, MAT, XAT, CMAT, KMAT, PGCET and IIBSAT.

MBA in Marketing Management Career Opportunities

The MBA in Marketing Management opens career opportunities in marketing, sales, branding, digital marketing, market research, business development, retail, FMCG, e-commerce, and corporate management.

Marketing Manager Brand Manager Digital Marketing Manager Market Research Analyst Customer Relationship Business Development Retail Manager

Placement Statistics

8.75 LPA Average Package
48 LPA Highest Package
3000+ Recruiters
100% Placement Record

Top Recruiters

Deloitte
EY
KPMG
PwC
HCLTech
Amazon
IBM
Accenture
Hear from our students

Real stories. Real impact.

Watch Video Testimonials

The supportive faculty, hands-on projects and global exposure have been game changers in my MBA journey.

Manaswi Manoj Bhagat

Manaswi Manoj Bhagat

MBA - Human Resource Management (2024=26)

Industrial visits and corporate sessions helped me understand real business practices and improved my confidence.

 Pawan Singh

Pawan Singh

PGDM - Marketing Management (2024-26)

The adventure learning program helped me build teamwork, leadership, decision-making and self-confidence.

Aarohi Singh

Aarohi Singh

MBA - Business Analytics (2024-26)

Ready to become future-ready?

Admissions Open for MBA Batch 2026-28

Take the first step towards a global career with one of the top business schools in India.